Six Things that Make a Great Web Page
1. Good Keywords
Good keywords are the very first thing you must consider before creating the content for your webpage. Picking the right keyword or keyword phrase is the ultimate factor that will determine the success or failure of your webpage. This is the single most important element of a webpage. You must choose your keywords very carefully. You must check the competition for your chosen keywords or phrase. You may have to adjust or fine-tune your keyword density at a later date, but ensure that you place your keyword in the title of your page as well as in the first Headline on the page and many people also place their keyword or phrase in link. For example: ‘www.yourdomain.com/keyword.html’ helping the search engines to find and index your page more quickly, at Cobwebbery Limited, we’ll do this automatically when we build your web site. if you maintain the content yourself, you should bear these points in mind.2. Simple Design
Keep it simple. You must keep your webpage simple and clean-looking. Keep it professional. Make sure it is readable and clear to all your visitors. Do a spell check. Do a grammar check. Keep your visitors in mind at all times when designing your webpage. Keep it on topic, keep it related to your keywords. Keep your sentences short and the number of words on a page down to 200 to 300.3. Get Optimized
Most web pages get most of their traffíc from the search engines, mainly Google, which handles around 70 percent of the enquiries made in the UK. Optimize your page for Google. Use a simple hierarchy, keep your pages no more than three clicks away from the main page. Linking all your pages to your index page is a good practice, always do this. The search engines will find your page faster if it is linked directly from the main index page of your site. Using blogging software/structure that comes with such free blogging software as Wordpress will optimize your pages for you. Blogging systems have a linking hierarchy (categories, archives, etc.) that are very search engine friendly. It's almost impossible not to optimize your pages if you're using a blogging system. Plus, you have an RSS feed that will syndicate your content and place it into the search engines very quickly. Check factors such as mega tags, title description and content. Again, at Cobwebbery, we take these factors into account automatically as we build your site.4. Easy Navigation
Good web sites have easy and simple navigation, linking all pages from the main index page. Make sure you link to it from your sitemap page. Many webmasters put all the main links on their site at the top or the bottom of all their webpages, so that a visitor can freely move around and find what they're looking for. Keep your visitors' comfort level in mind at all times. Double check to see all links on your webpage work! You may be surprised how many don't work, especially if you link out to other sites. The search engines don't like broken links, neither will your visitors. Also double check to see if all images on your page display properly. Nothing will bring down the quality of your page faster than images that don't load.5. Fresh Content
A great webpage will always have fresh content. Make sure you update your webpage often. Our world's technology changes rapidly, make sure your material is current and still revelant. Remember, 9 times out of 10, the only reason a visitor is on your page is for information. Make sure you deliver. Make sure that information is recent and accurate. Besides, there is nothing like fresh content to keep your visitors interested and coming back for more.6. Bookmarkable
A great webpage will always be bookmarkable. Your visitor will want to bookmark your page and return to it for more information. Make sure you make it easy for your visitor to bookmark your page. Make sure you have a favicon, this is a small logo you place on your site and it will be automatically picked up and displayed in your visitor's bookmarks, drawing attention to your page. Consider a bookmark and favicon like bread crumbs, all leading the visitor back to your page.So the next time you're designing a webpage, go all out and try to create your webpage with all of the characteristics listed above. Start with your keywords, keep it simple, proof-read and test for coding errors, create good navigation and optimize for the search engines, make sure you provide valuable fresh content and information. Last but not least, try your hardest to make your webpage memorable and bookmarkable. Make it a professional webpage that will be superior to the majority of other pages on the web.