How do you get lots of quality content for your site?
1. Product Reviews - If you are selling other companys' products as an affiliate, rather than just linking to the product, you can write a full-page review of it. Explain how the product has helped you and what its strengths are. This type of content pre-sells the product, as well as providing interesting reading in itself. If you sell your own products, you can give background information on them or solicit satisfied customers or users to write reviews, or testimonials.
2. Background information - Every product exists in some context. For example, you may have a hotel in a particular city. Instead of only providing information about the hotel, you could offer some content pages about the history of the city where the hotel is located as well as any popular tourist attractions near there. The possibilities for adding this type of content are unlimited!
3. Questions and answers - Let your website's visitors help you create content. Place a questions and answers feature on your website or in your newsletter. Not only will you get insight into what is on your visitor's minds, but by answering these questions you can generate lots of useful content for your website and newsletters.
4. Forums - Your site's visitors can also directly write the content on your site through a forum. Some forums are searchable by search engine robots, while others aren't. If you have quality content on your forum, you can also cut-and-paste it onto the main pages of your website to ensure inclusion in the large search engines.
5. Guest articles by others - There's no real need to spend a lot of time writing your own articles if that isn't something that you enjoy doing (or of you aren't very good at it). You can publish the articles that other people write!
There's a lot of top-quality free content that is available on the internet. While you're usually required to provide a link back to the author's website (or give his/her email address), this is a small price to pay when you consider the fact that many of these well-written articles pull in tons of traffic.
Finally, if you're wondering how best to arrange all of your site's new content, you have two effective options. Some people may simply build a second content-rich website to draw lots of traffic and then direct the visitors to their main "sales site" via links.
My preferred method is to place an articles section on your existing site, or simply link your new content pages to the particular product and service pages that are most appropriate.