Barn Dried Logs - A Small Business Web Site
Glenny 2000 are a small company based in South Lincolnshire providing high quality barn dried hardwood logs for stoves and woodburners. Their requirement was for a simple, straightforward web site which delivered their message in an attractive way to both new customers and existing or lapsed customers. We designed a small web site around a two strand theme - the details of their product along with a series of "Did you know...?" sidebars providing an interesting set of facts about logs and woodburners.
Blogging Can Help Advertise Your Web Site
Glenny 2000 sensibly decided to run their web site in parallel with a blog (the 'Log Blog'). Blogs (see here for more information) Creating a 'blog' with an established site is an excellent way of promoting your web site in a short space of time.
Limited Scope
Barn Dried Logs illustrates an important aspect of small business web sites - if the message is short and succinct, keep the web site short and succinct - don't try and fill a 50-page web site with a message which can be put across in 6 pages. A handful of relevant, fact-filled pages will look better, and perform better in search engine optimisation than a large rambling web site in which the text content is repetitive or skimpy.